Copyright © 2018 Lee Brown All rights reserved.

TOTAL

Full & complete stations branding

and 360 communications.

Through:

ATL and BTL concept designs, executions and production, along with revamping of all 237 Total’s stations and Café Bonjour.

Result:

Positioning Total as one of the leading and strongest oil & gas stations across Egypt, and distinguishing its different targeted products.

SPHINX GLASS

Complete new brand identity and communication strategy planning and execution

Through:

Logo revamping, new branding direction, CIM development, revamp of sales & communication tools, stationary, set communication approach to target

Result:

A clear established brand in the minds of internal and external targets with a solid communication direction.

GALLERIA 40

Launching Galleria40 and setting its GALLERIA 40 communication platform with its execution

Through:

Announcing Galleria40 to the public through ATL, BTL and digital communication tools.

Result:

Awareness raised on Galleria40’s products, services and events.

MOUNTAIN VIEW

Development and execution of MV’s main events’ concepts.

Through:

The Healthy Market and Train Better Events concepts developments with their full execution fledging and production, digitally and on ground.

Result:

A clear and established image of Mountain View’s healthy lifestyle adoption with a remarkable improvement of customer and public engagement.

FIVE STARS

Introducing and launching the new end consumer product for the first time.

Through:

Concept & packs design development and execution.

Result:

A distinguished and outstanding on-shelf flour brand targeting end consumer.

AFREXIM BANK

Internal and external communication development and execution.

Through:

Designing and production of communication videos showcasing and explaining Afreximbank’s strategies, plans, and achievements.

Result:

A platform that creates a common ground between Afreximbank’s members and shareholders pushing towards a united vision and efforts orientation, and educating the public about the bank’s products and services.

ARAB AFRICAN INTERNATIONAL BANK

External communication and customer relationship management concepts development, execution and production.

Through:

The bank’s financial & annual reports designs, BTL executions, and end of year premium giveaways concepts design & production.

Result:

A strong established relation of the bank with its clients and shareholders, and a solid communication of its reports and sustainability activities.

AMERICANA

New Packaging concept development and execution.

Through:

Zeego’s Packaging facelift and flavors’ shooting.

Result:

A refreshed product image and a higher brand establishment.

EVA PHARMA

Complete rebranding and premium positioning in consumers’ minds

Through:

New Eva Pharma Brandbook, logo facelift, and complete packaging redesign.

Result:

A fresh new look of the brand and a homogenous display & presentation of the full products range.

RECKITT BENCKISER

ATL and BTL Communication, along with on ground activations.

Through:

360 communications through our regional office, and BTL executions through our local office including Dettol soap launch.

Result:

Public communication and awareness on Reckitt Benckiser various products and benefits.

DREEM

ATL Communication and Packaging re-design and execution.

Through:

Concept development of all products’ new packaging, and TV commercial concept design and production.

Result:

High end brand positioning and new look introduction, engaging and targeting the local individual consumer.

PORT GHALIB

A new brand positioning of Port Ghalib including an established persona for each of its brands.

Through:

Creating and branding partitions of Port Ghalib with complete CIM development for each of the sub brands.

Result:

Repositioning of Port Ghalib as a diversified entity for luxury, fun and relaxation.